How Important is Mobile Optimization for Donor Engagement?

More often than not you’ll see people using their mobile phones almost every time, which simply means the number of mobile users is on a constant increase. Looking at this, it can be clearly said that even for the purpose of donor engagement it is very important to let your donors pay through mobile phones. This further points an important thing – mobile optimization for donor engagement. 

You might as well as how important is mobile optimization for donor engagement, and the answer is ‘Very Important’.

According to a 64% of adults owned a smartphone in 2015, up from just 35% in 2011. Not only that but 88% of those people use their smartphone to check their email. If you’ve put in time crafting a stellar email marketing campaign, and online donation page, great job! Make sure your web content is just as strong for smartphone users. 

What is meant by Mobile Optimization?

Donor optimization in simple words means that the donors should be able to view the nonprofits web content on their mobile phones, tablets, or any other mobile devices just as easily as on their desktops. The point is that they shouldn’t have to zoom in or scroll the page sideways in order to see the text and graphics clearly. The page should be such that the users should be able to easily click links, which also means they need to be larger than on your desktop website. In short, make it as easy as possible for a donor to learn about your work and make a donation from their mobile device.

Advantages of Mobile Optimization for Donor Engagement – 

• Increased donors: The number of people using mobile phones is increasing some of which might be donors who are comfortable using only mobile phones instead of laptops. In that case you will be able to increase the base of your donors and receive more donations all together. 
• Retaining old donors: Once you use mobile friendly software for charities you will be able to retain your old donors because just like you your donors are positively impacted by technology. Make the payment process convenient for the  donors or add detailed instructions about how the donors should make payments after mobile optimization. 
• Keeping track becomes easy: When some of your donors move to making donations through mobile devices it becomes easier for the nonprofit to keep a track of the details more efficiently. The organizations will now be able to differentiate the percentage of donations made through mobile devices as well as laptops, etc. 

Mobile optimization is a major thing to consider for a nonprofit because just as much you think it helps them it will help you it will be responsible for donor engagement in the longer run.