Everything about donors needs your attention; you cannot simply pick and choose just one thing about donors and think that you’ve done your part. From donor cultivation to donor retention there are a plenty of things that you’ll have to manage, and manage them equally.
However, for those of you who’re either new to the entire business of fundraising or the ones who are still looking for a lot of ways to cultivate their new users, this is the post you need to read. This post has the three email strategies that you can use to cultivate your monthly donors.
Email 1: Start with a “Thank –You”
Saying thank you is a great gesture; sometimes the best relations are the ones that you build by just being polite and thanking the other person for whatever little effort they make. Also, the first 24 hours after a donation is made are the most important ones because that’s when you’re really connected to the donor and when he knows absolutely everything about you. Since you’re on the top of the mind of the donor chances it is the perfect opportunity for you to show them how important the donor is to your mission. This is not the time when they want to hear about the great things you do but the things you can do because of them. And, remember there are lots of ways to thank your donors, but no matter what you do just make sure you’re genuine and authentic.
Email 2: Show Them What They Can Do
There might not be a lot of things you’re certain about but the one thing you can be certain of when in the fundraising business is that your donors are the ones that genuinely make everything possible. And, it is really important that you not only thank them but also show them the difference that they have made by donating to your organization or the difference that their donations will make in future. Donors do not appreciate plain words of appreciation; they would also like to see the analysis report as well as a result report. In the reports show them the figures of how and where their donations have been used. This is one of the finest ways to cultivate your monthly donors and also a way to maintain your records for future analysis.
Email 3: Create a Donor Club
Who doesn’t like being part of the “in-crowd?” In this third email, don’t just ask donors to give you $30 a month. Ask them to become part of a special club of all your nonprofit’s best supporters. Create a monthly giving program that has a specific name with specific goals. Give donors exclusive content like badges, newsletters, and even a few freebies (who doesn’t love a soft t-shirt?!) That way, recurring donors will always know that they’re working towards and it will be easy to share their involvement with others and encourage them to get involved too. This third way of cultivating your monthly donors is a promise of donations every month, with just a little change of plan.
These three email strategies mentioned above are all you need to be certain of the monthly investments that come from your donor. For anyone who wants tried and tested strategic emails that he can send to the donors, these are the three that’ll do the most benefits.
Now, the next important point – how to manage the donors and donations?
Cultivating donors with these three promising email strategies is the first thing you can do for your nonprofit and managing them as well as their donations with effective donation management software is the next thing you should do. Church management software is a very helpful tool in creating, developing, and maintaining a strong and successful establishment, the church. It makes the financial issues much simpler and more organized for the individuals who work with the financial aspects.
Send out emails to your donors using any of these three email strategies and cultivate them for a longer period.
